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Why you should take a look at the Financial Analysis Success Kit:

We've combined all our highly popular financial analysis tools into one mega-financial-analysis-kit that will save you hundreds of dollars if purchased separately. The kit contains 9 files packed with the most important financial ratio analysis tools you can find to help rocket your way to mastering financial analysis. The kit includes:
  1. The eBook "Learn Ratio Analysis In Minutes"

  2. The Learn Financial Ratio Analysis Excel Spreadsheet (2 versions!)

  3. A BONUS...Our eBook of "Key Financial Statement Terms"

  4. Another HUGE BONUS...Five-Part Financial Ratio Cheat Sheet Series

The result? You get all these professionally created tools for a great low price.

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Quick Definition

Cash, or financial assets easily converted to cash, that a company possesses.

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Explanation of Cash and Cash Equivalents

Also called Cash and Cash Equivalents and listed on the Balance Sheet, the Cash is simply the actual cash the company has on hand.

Importance of Cash and Cash Equivalents

Just as you might have a bank account with cash in it, so do companies. If you have earnings coming to you, you might keep some of that cash in a savings account for quick access when you need it. In addition to saving the cash, you might use some of it to pay bills or pay off debt. You might also use some of the cash and invest it to get a better return on your money rather than just keeping it all in a savings account.

Companies have to make exactly the same decisions with their cash, and how they use that cash depends on the financial condition of the company. You might have heard the phrase “Cash is King”. Simply put, companies with plenty of cash have plenty of opportunities. They enter into new and emerging industries by buying other companies outright, or at least acquire assets to give them the competitive edge.